The right landing page generator for your needs depends on a number of factors. For example, you need to consider whether you already have experience with landing page templates and website builders. It also pays to know how many HTML and code systems you want to use. To suit a range of marketing campaigns and… Continue reading The best tools for creating landing pages for 2023
Yes, A/B tests can be easily implemented with the HeyForm tool. For example, if you want 2 (or even more) versions of a logo or website randomly evaluated, you can conduct a so-called split test via an online survey. In order to randomly display the pages (or questions) to be assessed to the participants as… Continue reading I would like to do an A/B test by survey, is that possible?
The employee survey is probably the most common way for managers to gain insight into what their team members think about their job and the company where they are employed, and how they are motivated. According to information from CEB Inc, 92% of all companies conduct employee surveys. The results are considered an important benchmark… Continue reading 9 sample questions for your employee survey questionnaire
With HeyForm, you can easily embed videos and other materials directly into your invitation, web application, or survey. It’s a perfect way to present teasers for an upcoming event, for example, or give recipients the opportunity to rate video material. Here we’ll walk you through how to embed a video from Vimeo into your form… Continue reading How to Add Your Vimeo Video To Your Form?
Basically, you always structure your seminar survey according to the concept “introduction – main part – conclusion”. Already in the introduction, you have to win the trust and goodwill of your survey participants in order to get open and honest answers to the questions asked. Therefore, point out the purpose of the survey, including whether… Continue reading How should a seminar survey be structured in terms of content?
Alt texts can be added to every uploaded image in the Image properties ->Image info. If you have included an image in your survey via “Upload”, the “Image properties” dialog box with the “Image Info” tab will open automatically. Enter your alt text there in the corresponding “Alternative text” field. “Alternative Text” input field for… Continue reading How and where can I insert alt texts for images in the survey?
It almost seems like Google ranks AI texts relatively well. This is probably due to the fact that machine learners are able to process the content of a document faster and more accurately than a human editor. In addition, they can also handle a wider range of search terms, which means they are likely to… Continue reading How well do AI texts rank?
Direct Mailings E-mail newsletters Commercials (TV and video) Advertisements (e.g. Adwords, Facebook Ads, Display Ads) Billboard advertising Landing pages Explainer videos Sales pitches Criticism of the AIDA model When competition is strong and customer demand is relatively low, it is important to address potential customers’ problems individually. Likewise, trust in the supplier then plays a… Continue reading Further areas of application of the AIDA principle
Heatmaps are used to visualize data. Mostly warm and cold colors are used to contrast different values. In online marketing, heat maps visualize areas on websites that need to be highlighted. For example, those that are in the special focus of users. They are mainly used to improve user experience and conversion rates. Types of… Continue reading What is a heat map?
1. Less is more It cannot be repeated often enough: Only query fields that are really important. Every single field, whether optional or mandatory, acts as a filter. A filter is not bad per se, but it is unfavorable if interesting potential customers are filtered out. 2. Best practice counts! Pay attention to common practice… Continue reading Create web forms: 8 tips for you