Heatmaps are used to visualize data. Mostly warm and cold colors are used to contrast different values. In online marketing, heat maps visualize areas on websites that need to be highlighted. For example, those that are in the special focus of users. They are mainly used to improve user experience and conversion rates. Types of… Continue reading What is a heat map?
1. Less is more It cannot be repeated often enough: Only query fields that are really important. Every single field, whether optional or mandatory, acts as a filter. A filter is not bad per se, but it is unfavorable if interesting potential customers are filtered out. 2. Best practice counts! Pay attention to common practice… Continue reading Create web forms: 8 tips for you