How should a seminar survey be structured in terms of content?

Basically, you always structure your seminar survey according to the concept “introduction – main part – conclusion”. Already in the introduction, you have to win the trust and goodwill of your survey participants in order to get open and honest answers to the questions asked. Therefore, point out the purpose of the survey, including whether… Continue reading How should a seminar survey be structured in terms of content?

What is a heat map?

Heatmaps are used to visualize data. Mostly warm and cold colors are used to contrast different values. In online marketing, heat maps visualize areas on websites that need to be highlighted. For example, those that are in the special focus of users. They are mainly used to improve user experience and conversion rates. Types of… Continue reading What is a heat map?