It almost seems like Google ranks AI texts relatively well. This is probably due to the fact that machine learners are able to process the content of a document faster and more accurately than a human editor. In addition, they can also handle a wider range of search terms, which means they are likely to… Continue reading How well do AI texts rank?
Direct Mailings E-mail newsletters Commercials (TV and video) Advertisements (e.g. Adwords, Facebook Ads, Display Ads) Billboard advertising Landing pages Explainer videos Sales pitches Criticism of the AIDA model When competition is strong and customer demand is relatively low, it is important to address potential customers’ problems individually. Likewise, trust in the supplier then plays a… Continue reading Further areas of application of the AIDA principle
Heatmaps are used to visualize data. Mostly warm and cold colors are used to contrast different values. In online marketing, heat maps visualize areas on websites that need to be highlighted. For example, those that are in the special focus of users. They are mainly used to improve user experience and conversion rates. Types of… Continue reading What is a heat map?
1. Less is more It cannot be repeated often enough: Only query fields that are really important. Every single field, whether optional or mandatory, acts as a filter. A filter is not bad per se, but it is unfavorable if interesting potential customers are filtered out. 2. Best practice counts! Pay attention to common practice… Continue reading Create web forms: 8 tips for you